Evolution of Style: Bows and Hearts in Fashion
Portrait of Madame de Pompadour, François Boucher, 1756, oil-on-canvas painting
Embark on a captivating journey through time as we explore the enduring charm of bows and hearts in the realm of fashion, blending historical elegance with contemporary trends.
The Bow: Timeless Grace, Modern Flourish
Bows have graced fashion through centuries, symbolizing grace and sophistication. From Rococo gowns to minimalist 1960s styles, this versatile motif has evolved. The Victorian era showcased bows as emblems of modesty, evolving into the glamorous accents of Old Hollywood. Our Girlhood collection seamlessly weaves bows into its design, capturing the timeless allure of this enduring symbol.
Today's Bow Renaissance: In the current fashion landscape, bows experience a renaissance. Millennials and Gen Z embrace oversized bows on blouses, subtle accents on accessories, and playful interpretations of this timeless motif. Our Girlhood collection aligns with this trend, infusing classic elegance with a contemporary, youthful flair.
The Heart: A Tale of Love and Timelessness
Hearts, universally symbolizing love, have been entwined with fashion for centuries. From the chivalrous Middle Ages to sentimental Victorian lockets, the heart motif has evolved. In the 1960s, hearts symbolized love in counterculture movements. Today, hearts remain a timeless expression of emotion. In Sofia Coppola’s Priscilla, the eponymous character wears a statement heart choker, becoming a TikTok sensation with many users attempting to re-create the piece.
Contemporary Heartbeat: In our Girlhood collection, hearts take center stage, echoing the timeless symbol of love with a modern twist. From statement pendants and lockets to heartfelt bracelets, each piece invites you to embrace the rich history of this enduring symbol in a contemporary light.
The Girlhood Collection: A Fusion of Past and Present
Our Girlhood collection pays homage to the historical significance of bows and hearts, seamlessly merging timeless elegance with contemporary trends. Each piece is a chapter in your fashion story, capturing individual style and grace.
As fashion evolves, so do the symbols that stand the test of time. The Girlhood collection invites you to adorn yourself with the grace of bows and the heartfelt emotion of hearts, seamlessly blending past and present. Discover the collection and let your fashion story unfold with a touch of modern charm. 💖🎀✨
Explore the Girlhood Collection at The Hours now.
And while you’re here, check out our “Girlhood” zine, created in collaboration with the Girlhood jewellery collection where you’ll find a curation of daydreams, mini essays, quotes, listicles that capture the essence of girlhood as best as possible.
